Communication
Communication fails most often not because the message was poorly written, but because the organisation was unclear about what it wanted people to understand, and to do.
We advise institutions, programmes and companies on strategic communication — from positioning and message architecture to campaigns, digital presence and communication under pressure. Our work is grounded in research, so that what an organisation says is tested against how its audiences actually think.
What we do
- Communication strategy. Objectives, audiences, messages and channels set out in a plan that connects communication to institutional or commercial goals.
- Positioning and message development. A clear articulation of what an organisation stands for, expressed consistently across spokespeople and materials.
- Campaign design and implementation. Public information, behaviour change and promotional campaigns, with measurement built in from the outset.
- Digital and social media. Content planning, channel management and performance analysis, focused on reach that matters rather than volume.
- Crisis and reputation management. Preparation, protocols and support during incidents, when the cost of an improvised response is highest.
- Visibility for donor-funded programmes. Communication and visibility plans that meet funder requirements while remaining meaningful to the public they address.
How we work
- Establish what should change. Awareness, perception or behaviour — each requires a different approach, and conflating them is the most common source of failure.
- Understand the audience on its own terms. Research and testing before production, rather than assumptions confirmed after launch.
- Produce with discipline. Messages, materials and channels aligned, with one voice across the organisation.
- Measure and correct. Defined indicators, honest reading of results, and adjustment while the campaign is still running.
Who we work with
Public institutions communicating policy and services; donor-funded programmes with visibility obligations; civil society organisations advocating for change; and private companies building or defending their position in the market.
Strategic & tactical planning
Our renowned coaching programs will allow you to:
- Work fewer hours — and make more money
- Attract and retain quality, high-paying customers
- Manage your time so you’ll get more done in less time
- Hone sharp leadership skills to manage your team
- Cut expenses without sacrificing quality
- Automate your business, so you can leave for days, weeks, or even months at a time
Strategy development
You can transform your business to a revenue-producing asset that lets you work as much or as little as you want.